Don’t over-complicate the web. Don’t hinder it with data-munching add-ons. Please.
Some kind of brain parasite infected designers back when the iPad came out, and they haven’t recovered. Everything now has to look like a touchscreen.
Really interesting piece (or transcript of a talk, with visual examples), with funny (and flooring) examples in the beginning and great points toward the end.
The kicker is actually in the tongue-in-cheek footer for the fake (and improved, and much less memory-heavy) Google AMP site he made:
Dozens of publishers and technology companies have come together to create this unfortunate initiative. However, it is 2015, and websites should be small and fast enough to render on mobile devices rapidly using minimal resources. The only reason they are not is because we are addicted to tracking, surveillance, gratuitous animation, and bloated, inefficient frameworks. Requiring a readable version of these sites is a great idea. Let’s take it one step further and make it the only version.
Combined with this lament by Iran’s “blogfather” Hossein Derakhshan about what happened to the Web — now it’s social media- and app-driven, and the flow of ideas seems hindered — while he was in prison, and we have different aspects of the same problem: as this “democratic” medium is increasingly commercialized and dumbed down…where does it leave us?
Are we witnessing a decline of reading on the web in favour of watching and listening? The web started out by imitating books and for many years, it was heavily dominated by text, by hypertext. Search engines such as Google put huge value on these things, and entire companies – entire monopolies – were built off the back of them. But as the number of image scanners and digital photos and video cameras grows exponentially, this seems to be changing. Search tools are starting to add advanced image recognition algorithms; advertising money is flowing there.
The stream, mobile applications, and moving images all show a departure from a books-internet toward a television-internet. We seem to have gone from a non-linear mode of communication – nodes and networks and links – toward one that is linear, passive, programmed and inward-looking.